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Astroturfing
ASTROTURFING

Definition: The deceptive tactic of simulating grassroots support for a product, cause, etc., undertaken by people or organizations with an interest in shaping public opinion.
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* All five elements should and would be in.


1. Deemed purposeful and necessary by those responsible.

2. Expenses involved in conducting activities are affordable.

3. Simulation will be actually real, visible, practical, etc., etc.

4. Attention secured will be sustained for adequate period.

5. Serves purpose(s), if opinion poll later confirms desires.
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5. Pollster. Honest.

Quote: "Let no man pull you low enough to hate him". - Martin Luther King Jr.


4. Marketers. Active.

Quote: "The person that loses their conscience has nothing left worth keeping". - Izaak Walton.


3. Publicists. Current.

Quote: "The press is the hired agent of a monied system, and set up for no other purpose than to tell lies where their interests are involved. One can trust nobody and nothing". - Henry Adams.


2. Encouragers. Positive.

Quote: "There seems to be one quality of mind which seems to be of special and extreme advantage in leading him to making discoveries. It was the power of never letting exceptions go unnoticed". - Francis Darwin.


1. Propagandist. Believes.

Quote: "The word living has so many connotations that I'm almost reluctant to try to define it scientifically because it sounds as if I'm then downgrading all the other significances of that word". - Francis Collins.

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