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Branding
BRANDING

Definition: The activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them.
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* All eight elements should be in.


1. Purposeful (to emphasize, see definition).

2. Product is a sell. That is, item or offering will be different, credible, relevant and affordable.

3. Activity is sustained. That is, promotion lasts for a duration long enough to be able to have desired impact.
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See perfect SELLING POINT.
Below the Line
4. No factory/manufacturer's fault will be discovered in product.

5. Image and name is unique to product, not shared with another similar or even dissimilar item (= brand?).

6. Promotional activities of product do not include an exaggeration. That is, advertisement, sloganeering, etc. contain only truths.
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See perfect MARKETABILITY.


further below the line


7. Promotional activities achieves objective(s). That is, sales increase as a direct consequence of the branding.
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See perfect SEXUALIZATION.


much further below the line


8. Services and/or especially goods bought as a result of the activities are used satisfactorily (to emphasize, connect to #7).
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See perfect QUALITY ASSURANCE.




Quote: "Branding is about everything". - Tom Peters.

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