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Brand image
BRAND IMAGE

Definition: (business) The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising.
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* All six elements should be in.


1. Purposeful and necessary to let the public have particular 'idea'.

2. Unique, distinct, special, different from 'the rest' (= a rival's).

3. Attracts attention and interest, leading to a more intense focus.

4. Sustained or lasts for as long as the make is still being produced.

5. (Reserved.) (Will be defended firmly, when threatened by a mishap.)

6. Achieves goal(s) - sales! (receipts), sales!! (cash flow), sales!!! (profit).
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POSITIVE. WOWING. STABLE. BEST.



* Local or national or regional or continental or international.



Quote: "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well". - Jeff Bezos.

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