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Advertorial
ADVERTORIAL

Definitions:

i. An advertisement that is designed to look like an article in the newspaper or magazine in which it appears.

ii. Advertisement that uses the style of newspaper or magazine articles or television documentary programmes, so that it appears to be giving facts and not trying to sell a product.
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* All seven elements should be in.


1. Purposeful and necessary for advertisers to use style.

2. Message intended to be sent in broadcast or printed material to readers/listeners will be clear and concise.

3. Facts presented will be the relevant ones to subtly help promote product! And these will be authentic and current, unless the need for a detail concerning the past or future is justifiable.

4. Placement or location of material or article, picture or graphic, etc. will be prominent or distinct. And also catchy and well-timed.

5. What is released, displayed, published, etc., by way of advert, to the public will leave no serious unanswered question and leave no gap needing to be filled by a second article or programme.

6. Not issued as an advertorial! That is, article or material will not contain a picture, logo, Trademark, comparative analysis with other rival product(s), price(s), seal or endorsement, etc. And will not be titled: 'THIS IS AN ADVERTORIAL'.

7. Achieves objective(s), as hoped for, whatever this/these is/are.
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See perfect BLEEDING HEART.

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