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Sales resistance
SALES RESISTANCE

Definition: Resistance by a potential customer to the persuasive influence of a salesman or of an advertisement, etc.
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* All six elements would be in.


1. Believed purposeful and necessary by who won't succumb.

2. Gimmicks are all fully listened to, or read, or heard.

3. Test or testing or trial run not rejected or refused.

4. An alternative product or option would be available.

5. Lasts or sustained for as long as promoter persist.

6. Failure to be convinced doesn't end in a bad loss.

6. Being not convinced has nothing to do with price.

6. Quality of product or 'reject' meets best practice.
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See perfect EXCUSE (5).

See perfect REFUSAL (1).

See perfect CHOICE (1).
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Quote: "I am convinced you cannot build a product out of consumer research. There isn't any consumer research that is so precise. The science isn't there, number one. And number two, consumers don't care nearly as much about the product as you do. It is hard for them to articulate, and it is hard for the articulation to be translated back into something you can read. Any time you are building a product, you are going to get into big trouble". - Roger Enrico.

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