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Black and white (3)
BLACK AND WHITE (3)

Definition: (US) A photographic print, reproduction, television image, etc. not using color.
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* All seven elements should be in.


1. Purposeful to make a print, do reproduction, produce image, etc.

2. Considered necessary to not add another color (where possible).

3. Specific and identifiable; not too blurred or dark to confuse.

4. Appropriate in relation to the storyline, objective(s), etc.

5. Remains visible, available, on air, etc. for a desired period.

6. Appearance is believed lovely and pleasing to the eyes of viewer.

7. Serves purpose(s), whatever (medium), whichever (channel), whenever (time).


A 'Zebra crossing production'.
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DISREGARD THOSE REFLECTIONS.

PRODUCT CANNOT BE SEXED UP.

FORGET COMPUTER GRAPHICS.

NEVER PICTURE PERFECT.




Quote: "You'll read it in black and white tomorrow, and if you get the Financial Times you'll see it in pink and white". - Dominic Harrod.

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