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Sloganeering
SLOGANEERING

Definition: (disapproving) The use of slogans in advertisements, by politicians, etc.
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* All six elements should be in.


1. Purposeful and necessary.

2. Legal or approved, authorized.

3. (Reserved.) (Original or genuine, not a 'copy'!)
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See perfect ADVERTISEMENT (1).
Below the Line
4. Word or words, phrase, etc. has/have meaning, whether considered ‘offensive’ or inoffensive. And/but with no intention to do or act as uttered or presented.

5. Veracity of word or phrase is not in doubt. In other words, slogan is one hundred percent true (and hopefully understood).
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See perfect SLOGAN.


further below the line


6. Slogan is effective. That is, word or phrase achieves the intended impact, positive or negative, immediately, delayed or later, partly or fully, etc.
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See perfect SPEECH-WRITER.

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