Welcome to the 1520 Perfect Dictionary

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Selling point
SELLING POINT

Definition: A feature of something that makes people want to buy or use it.
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* All nine elements should be in.


1. Purposeful and deliberately provided. NEED/EARNING POWER.

2. Considered a necessity to emphasize feature. QUALITY.

3. Specific and identifiable. HISTORY.

4. Measurable and assessable. GUARANTEE/WARRANTY.

5. Real or realistic and with possibilities. PROSPECT.

6. Safe and secured. That is, no issue or problem will arise from possessing or having, using, or even trying, the thing. USEFULNESS.

7. Timing or lifespan of thing or feature will be for period of time desired or planned for, be this a few minutes, hours, a day or a lifetime. FRESHNESS/NEWNESS.

8. There will be no likelihood of being bored or tired of, or angry, irritated or disappointed with the feature in the end. GENUINENESS.

9. The cost/benefit analysis is or will be favourable. PRICE.
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* UNIQUE.


Quote: "The essence of selling is understanding your customer's needs and convincing him that you're the best one to meet them". - Fred Bialek.

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