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Rebranding
REBRANDING

Definition: The process of changing the image of a company or an organization or one of its products or services, for example by changing its name or advertising it in a different way.
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* All ten elements should be in.


1. Purposeful to try a different approach.

2. Considered a necessity to effect change(s), in the opinion of authorizing organ. That is, there was a general dissatisfaction with the state of image, product or service, that existed.

3. What specific area(s) to amend or alter is/are identified (connect to #4). And alterations, etc. are approved accordingly.

4. Proposed outlook is considered appropriately and properly before it is decided as the preferred look (= image, name, etc.) to be adopted.

5. Nothing considered as main or major from the former is included in the new. That is, remedial acts/actions are distinct (connect to #4 & #5).

6. Output or result from the new image, name or advert, is markedly and positively different from what the former offered or provided.

7. No lie or fake or pretense in the new. (To emphasize.)

8. Objective(s) of change is/are achieved as hoped or planned for.

9. Benefit(s) of the change(s) attained is/are worth the costs, especially in terms of time, money, labour/efforts, etc.

10. New status or situation or product is retained, sustained or maintained for duration planned or hoped for, before the next change.
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See perfect PROPAGATION (1).

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