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Promotion (3)
PROMOTION (3)

Definition: Activities done in order to increase the sales of a product or service.
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* All eight elements would be in.


1. Purposeful and necessary (see definition).

2. Legal. That is, no laws are broken by the activities aimed at increasing sales (to emphasize).
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3. Activities are direct, clear and transparent. And understandable or understood. Not fraudulent!

4. Activities are not forced on intended buyers or consumers of the goods or services.
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5. Customers do not experience an unplanned loss in the course of the promotional activities.

6. Activities are maintained or sustained for a duration. That is, there is some consistency and/or insistence in the frequency of the activities.
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7. Sales increase as a direct outcome of activities. That is, what is done serves purpose(s) as exactly hoped for.

8. No recall of products or refund for services earlier rendered later as a result of activities. That is, products/services are properly introduced, packaged, presented, etc.
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