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Product placement
PRODUCT PLACEMENT

Definitions:

i. The use of particular products in films/movies or television programmes in order to advertise them.

ii. (business) A form of advertising in which a company has its product placed where it can be clearly seen during a film or television programme.
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* All eight elements should be in.


1. Purposeful and necessary for advertiser(s).

2. No expectation of advert before programme is viewed or seen, especially for a first-time movie watcher.

3. Advert is recorded professionally. That is, images or pictures, colours, etc. will be excellent.

4. Message contained in advert will be ordinarily understandable, even if ... .

5. (Reserved.) (A contact or link such as telephone number, email address, etc., where necessary, will be available in advert shown.)

6. Length or duration of broadcast will be considered as adequate.

7. Product (= goods or services) will be available, if viewer decides, afterwards, to go get the item advertized.

8. Advertisement serves purpose(s). That is, broadcast is seen and an awareness is achieved or patronage is secured.
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> (it) does (exactly) what it says on the tin.

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