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Predatory pricing
PREDATORY PRICING

Definitions:

i. (business) The fact of a business company selling its goods at such a low price that other companies can no longer compete and have to stop selling similar goods.

ii. (business) If a company practises predatory pricing, it charges a much lower price for its products or services than its competitors in order to force them out of the market.
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* All six elements would be in.


1. Purposeful and considered a necessity by a 'predator'.

2. Predator's costs in terms of labour, overheads, etc. would have been considerably lower than that of the competitors.

3. Stock of goods or availability of services will be inexhaustible.

4. There will be an ability and readiness to have prices go further lower, if the competitors try to keep pace. (Connect to #5.)

5. Company forcing others out of the market will not close shop after running others out of business. That is, the financial 'loss' that will be suffered, as a result of consistently sustained low prices, will be recouped, and therefore, not cripple trading/business.

6. There would be no deal or agreement breached in the course of marketing-strategy activity. That is, no price-fixing or price control would be expected to be in place while 'war' is on.
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See perfect COMPETITIVENESS (2).

See perfect QUID PRO QUO.
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See perfect RESTRICTIVE PRACTICE.
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See perfect PRICE WAR.

See perfect PRICING.

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