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Mass market
MASS MARKET

Definition: Mass market is used to refer to the large numbers of people who want to buy a particular product.
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* All seven elements should be in.


1. The people are able, financially, to afford the item (connect to #2).

2. All payments methods will be allowed and encouraged (connect to #3).

3. Product will not be a monopoly and price-fixing or price controls will not be in operation in the industry concerned. That is, demand and supply will be as expected in a free market economy (connect to #4).

4. The customers will be constant and the number can increase, as long as the particular product is on offer - for sale, hire, trading, etc. (Connect to #5.)

5. The business environment including the provisions in extant laws, and the physical security of the marketplaces, and the principles guiding commercial transactions will be favourable to the prospective buyers. (Connect to #6.)

6. Any negative reaction by a majority of the customers such as a boycott of the product, returns inwards, etc., will have some very serious consequences on the entrepreneurs/retailers/sellers, manufactures/producers, the taxman, etc. (Connect to #1.)

7. A free entry and free exit policy will be in practice in the 'market'.
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See perfect NEEDS (1).

See perfect MASS PRODUCTION.

See perfect NEEDS (2).

See perfect CUSTOMER SATISFACTION.

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