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Market penetration
MARKET PENETRATION

Definition: (economics) Getting customers, for example by having low prices or attracting customers away from other businesses.
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* All seven elements should be in.


1. Purposeful and necessary for who pulls in additional patronage.

2. Means that would be adopted would not be coercive or unethical. That is, the relationship between the traders would still be normal.

3. Transactions that will be conducted on getting new customers will be within the ambit of the law; legal obligations will be fulfilled.

4. New customers will be retained or their custom will be sustained for a considerable duration, until they move on or others to move in.

5. Quality of products offered will not decline as a result of growth.

6. Extras added will be considerable to have an impact on earnings.

7. The increase in patronage, readership, etc. serves purpose(s).
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See perfect MASS MARKET.

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