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Institutional advertising
INSTITUTIONAL ADVERTISING

Definition: (American) Publicity intended to not to increase short-term sales but to establish a reputation for excellence with a view to long-term sales increase.
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* All eight elements should be in.


1. Purposeful and necessary (see definition).

2. Medium of choice will be considered high profile.

3. Quality's excellence will not be in doubt.

4. Costs are conveniently affordable for advertiser.

5. Can be sustained for appropriate duration.

6. Improvement and/or perfection are not foreclosed.

7. Not one illegality is perpetrated advertising.

8. Future sales, profitable; covers initial 'investment'.
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See perfect COST-EFFECTIVENESS.

See perfect CUSTOMER SERVICE.

See perfect MARKETING MIX.

1520 Products

1520 Products was established in 2005 with the purpose of entertaining and teaching us on key and important aspects of life (such as marriage, sex, etc) through the playing of games which will allow us to laugh but at the same time pass a message of what is the right or ideal way.

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