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Half price
HALF PRICE

Definition: An item or a service that costs half the usual price.
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* All seven elements should be in.

1. Evidence available that product or service had been earlier or previously sold at 'full' price or double what is being advertised now as half.

2. Purposeful and necessary for shop, hawker, seller, marketer, owner, service provider, etc. to offer item or service at/for half the usual price.

3. Quality of the goods or service is same as would have been if it was offered, at another time, for the full (usual) price.

4. Currency used and/or exchange rate is stable at the time of the transaction or purchase.

5. Item or service, on acquisition, will be fully, completely, thoroughly and satisfactorily made use of.

6. No financial loss is made by seller when the totality or aggregate of products' sales is assessed or calculated.

7. Sale made at half the usual price achieves objective(s).
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... will GIVE BUYER FULL VALUE STILL.

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