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Endorsement (1)
ENDORSEMENT (1)

Definition: A public statement or action showing that you support somebody/something.
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* All nine elements should be in.


1. Purposeful, especially for person (= you) showing support.

2. You consider it necessary to go public with approval.

3. Person or thing being supported is not someone wanted by the law or a thing that is an illegality, immorality, etc.

4. Subject or object of support is mentioned specifically.

5. Support is shown voluntarily - not under some duress, a threat, an intimidation, etc. And no payment or direct reward is received before it is expressed. That is, made or done on the basis of a conviction. In other words, statement or action will never be regretted (connect to #9).

6. Given or made timely to help achieve objective(s).

7. Statement is clear, unambiguous, unconditional and not subject to being misrepresented or misinterpreted.

8. Serves purpose(s) or achieves objective(s), whatever this/these is/are for you.

9. Changed or new circumstances will not result in the public approval being publicly withdrawn in the future (to emphasize).
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PLAIN AND UNEQUIVOCAL.

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