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Effectual demand
EFFECTUAL DEMAND

Definition: (economics) A demand where there is both the will and the power to purchase.
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* All six elements should be in.


1. Intention (will) will be targeted at a particular product (item). And capability (purchasing power) will be unlimited (whatever price).

2. Ability possessed will not be involved in bargaining or haggling. That is, time and energy won't be expended on 'tough' negotiation.

3. Desired goods and/or services will be readily obtainable - make, brand, edition, etc. won't be compromised or used as an excuse to buy.

4. There will be a great need to make proper and sensible use of what will be purchased, as a gift, saving, reserve, etc., as applicable.

5. The likelihood that 'buy', after the purchase, would be returned will be non-existent; no refund request will be entertained by seller.

6. Who can purchase and/or pay for the goods and services will not, at the point in time, be indebted to any party or be a fly-by-night.
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TRUE SELF-WILL + REAL PURCHASING POWER

= GREATLY VALUED AND SPECIAL CUSTOMER.

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