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Desk research
DESK RESEARCH

Definition: Market research (= finding out what customers want) that can be done from a desk, for example reading reports or looking for information on the Internet.
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* All ten elements should be in.


1. Purposeful and necessary to try to know the needs of clientele.

2. Source of reports and quality of sites will be genuine, official.

3. The work space will be conducive for studying; no discomfort.

4. Demands will be limited to the senses - not much physical movement.

5. The frame of mind will be excellent for making deductions, etc.

6. No injury or damage or physical loss will arise from 'immobility'.

7. Furniture (= chair, table) will not be damaged as a direct outcome.

8. Outcome or investigation will be beneficial; serves purpose(s).

9. The time taken for findings from examinations will be reasonable.

10. (Reserved.) (Fieldwork wouldn't have produced anything different.)
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See perfect RESEARCH.




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