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Above-the-line promotion
ABOVE-THE-LINE PROMOTION

Definition: (business) The use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising.
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* All seven elements should be in.


1. Purposeful and necessary to have goods or service promoted.

2. Desired and liked, even if use or occurrence happens unplanned.

3. Styles of advertisements are considered treasures - effective and lasts, in the memory, for a long time.

4. Methods are improvements on the company's standards or levels of promotional methods.

5. Continues or sustained for as long as desired.

6. Serves some positive and beneficial purpose(s).

7. Will not be asked to be paid for, in any indirect way.
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