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Price-cutting
PRICE-CUTTING

Definition: Lowering of prices to secure customers.
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* All five elements would be in.


1. Purposeful, necessary (see definition). LOW.

2. Market survey, cost-benefit analysis okay. LOWER.

3. Customer need and care are improved upon. LOWEST.

4. Advertisement, promotion, publicity occur. COST-PLUS.

5. Patronage will increase: serves purpose(s). DEAD LOSS.
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See perfect COST PRICE.

Unit.

See perfect PROFIT MARGIN.

Tens.

See perfect PROFIT-SHARING.

Hundreds.

See perfect COST OF SALES.

Thousands.

See perfect SALES TALK.

Millions.

See perfect LOWERING.

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