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Cheapness (2)
CHEAPNESS (2)

Definition: A situation of charging low prices.
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* All eleven elements should be in.


1. Purposeful for seller or service provider (connect to #3).

2. No legal compulsion to go low on price/pricing. And situation does not arise as a result of price-fixing or a price war!

3. Necessity in seller's/provider's opinion to lower price. That is, there is a justification for reduction (connect to #2).
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4. Amount arrived at was properly calculated. That is, low charge is not an arbitrary reduction that can result in a loss for a business (= seller, company, government, etc.). In other words, new low price is not below the cost price or production cost. (Connect to #5.)

5. No unplanned loss or losses arise from the lowering of a charge.
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6. Quality of good or service does not reduce as a result of reduced price. That is, appropriate value is still got for goods and services.

7. Product or service is available in enough quantities.
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8. Availability of products and services is for all, not restricted to a select few.

9. Act (= reduction) serves purpose(s) or achieves objective(s) - closing sales, restocking, etc.
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10. Business, trade or endeavour does not eventually collapse as a direct result of reduced prices (unless this was the initial purpose for selling at a lower price. (Connect to #11.)

11. Situation lasts for appropriate duration - in seller's opinion!
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